Award Categories

Every category. One standard.

Whichever category a brand or leader is nominated in, the same five pillars apply. Recognition here is scored, not self-declared.

Every category is scored across five pillars

  1. Brand Trust
  2. Trade Impact
  3. ESG Practice
  4. Community Value
  5. Sustainability Communications Quality

Brand & Product Excellence

Recognising the products and experiences that put sustainability at the centre of what people buy.

Operations & Value Chain

For the systems behind the brand — how goods move, and how that performance is reported.

Leadership & People

The individuals and functions that make sustainable business happen from the inside.

Finance, Trade & Policy

For the capital, technology and policy work that makes sustainable business possible at scale.

Culture & Voice

Recognising storytelling and public voice as sustainability tools in their own right.

Lifetime Award

Awarded, never applied for.

Lifetime Award

A discretionary recognition presented to an individual whose body of work has shaped sustainable business in East Africa over many years. The judging panel identifies the recipient — there is no nomination path.

Before you nominate

Nominate a brand

See your brand in one of these categories?